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Net surfers ‘unlikely’ to pay for newspapers online

The Canberra Times, pg 12
23 August, 2009

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Media mogul Rupert Murdoch is unlikely to convince internet users to pay for news, a leading economic commentator says. Melbourne Business School Professor Joshua Gans said that when The New York Times tried charging for its content a few years ago it found it was better off generating more traffic and charging advertisers to buy space. …   [Read Full Text]  

Joshua Gans

Professor of Management
Innovation Research Program, Centre for Ideas and The Economy


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