The Steve Jobs Theory of Customer Relations

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Iconic CEO of Apple, Steve Jobs, regularly seems to deal directly with customers. Not large customers but ordinary ones. Joshua’s blog points to many examples of this. He says, this is another way of crowd-sourcing customer feedback. In an age where the flow of information to large corporations might be overwhelming and noisy, it creates incentives for obtaining higher quality and timely information. For some corporations, a twitter account is playing this role. For Apple, the CEO is an active part of the game.…   [Read Full Text]