Chris J Lloyd

Chris Lloyd's academic and consulting experience is truly international, and he has applied his expertise in the fields of statistics, data analysis and market research within both academic and business environments. Chris' research interests are in the analysis of categorical data, especially in classification methods, which have seen wide application in marketing research. Chris' papers and articles have been published in Journal of the American Statistical Association, Journal of the Royal Society and Strategic Management journal, and he is the author of a graduate level textbook on categorical data analysis. Prior to joining MBS, Chris held a number of other senior academic positions at institutions including the Australian Graduate School of Management, the University of Hong Kong, the University of Waterloo and Londons Imperial College. Chris has consulted widely on behalf of the scientific community, as well as for several prominent legal firms. He is managing editor and joint theory and methods editor of the Australian and New Zealand Journal of Statistics.

Recent publications and working papers

• Grattan Institute Report Measuring What Matters: Student Progress by Dr Ben Jensen